Increase campaign effectiveness with LBM DataVision Profile

LBM DataVision Profile provides comprehensive customer insight to dramatically improve the targeting of email, direct mail and telemarketing campaigns.

A powerful Customer Acquisition Profiling Tool, DataVision profile can help you understand:

• What your customers look like
• Their main characteristics
• Their likely requirement for services
• The best prospects to approach

Compare your profiles.

Built using LBM’s extensive analytical experience, the tool generates advanced profiling results, matching your customer base with the LBM UK Business universe. The resulting report reveals characteristics that will help you gauge which type of customer may be most profitable. It also helps you identify those additional prospects who most closely resemble your existing best customers.

The matched customer database is profiled against a number of different variables. Each report includes details about:

• Industry Classification (SIC)
• Employee Band
• Turnover
• Geographic Region
• Premises Type
• Single Site / Multi Site
• LBM Industry Demand Estimation Models

With demand estimation too.

Advertising, utilities, vehicle fleets, IT, office supplies, telecommunications, business travel, Carbon footprint – by understanding how your customer profile compares to the business universe, you can plan more effective, targeted customer acquisition campaigns related to their likely demand for specific products and services.

Understand your ideal customers.

For an initial discussion about customer profiling with LBM DataVision Profile, including recommendations and a proposal without obligation, contact LBM on 0870 845 5005 or enquiries@lbm.co.uk